Beyond A Stay: Pioneering a New Standard for Next Gen's ˹Travel-Living˼ Style

SHANGHAI, March 20, 2025 /PRNewswire/ -- Today, Ying'nFlo, the select-service hotel brand launched by Langham Hospitality Group, hosted its brand launch event "Ying'nFlo: Beyond A Stay" in Shanghai, officially marking its entry into the mainland China market. Mr. LO Chun Him, Executive Director of Great Eagle Group, Mr. Lawrence Ng, Senior Vice President of Sales and Marketing at Langham Hospitality Group, and Ms. Emily Zhang, Chief Executive Officer of Ying'nFlo Hotel have attended this event. Mr. Yan Zhang, the General Manager of National Expansion at Keep, Mr. Baolong Yuan, the Co-founder of the CPA Chinese Podcast Community, and the renowned young artist Jeffrey also took part in the event and witnessed the exciting debut of Ying'nFlo in the mainland market.

Dr. LO Ka Shui, Chairman of Great Eagle Group and Executive Chairman of Langham Hospitality Group, said in his video welcome speech: "Since the establishment of Great Eagle Group in 1963, we have always adhered to the concept of 'keep your head down and strive for excellence', and grasped the needs of the times with global experience. Ying'nFlo is an important layout in mainland China market, since it has inherited Langham Place Hotel Group's international experience and proactively learned advanced concepts of mainland brands. In the next three years, we plan to invest RMB 1.5 billion to RMB 2 billion to accelerate Ying'nFlo's development in the mainland market."

Mr. LO Chun Him, Executive Director of Great Eagle Group, subsequently delivered a speech, saying, "The Chinese mainland market has always been the top priority of our strategy. We hope to bring consumers a new ˹Travel-Living˼ experience through the Ying'nFlo brand and contribute to the development of China's culture and tourism industry."

Riding the Winds, Define the ˹Travel-Living˼ Lifestyle

At the launch event, Ms. Emily Zhang, Chief Executive Officer of Ying'nFlo Hotel, deeply explained the brand origin and concept: "The Ying'nFlo brand's philosophy is derived from profound understanding of the attitudes of the new generation of ˹Travel-Living˼ enthusiasts. They are rich in spirit, calm and composed, and also embrace changes and self-fulfilling exploration. Based on this, we have proposed the core concept of 'Exploring a New ˹Travel-Living˼ Lifestyle' and refined four major brand pillars: 'Adapt'n Flex', 'Easy Flo', 'Sustainable Lifestyle' and 'Likeminded People'." Ying'nFlo goes beyond traditional hotel functions, aiming to create a space that combines comfort, flexibility, and fun for the new generation of ˹Travel-Living˼ enthusiasts who pursue a high-quality life. We hope every guest can find their own personal space here with delightful energy.

Embrace the Wind, Build Diverse ˹Travel-Living˼ Scenarios

As the new generation has become the main force in hotel consumption, how to seize opportunities and lead a diverse, personalized, high-quality lifestyle has been an indispensable topic for hotel groups and brands. At the launch event, Ms. Qiao Lei, the Brand Director of China Ying'nFlo Hotel Brand, unveiled the brand's key visual. Through in-depth interpretations of spatial design, cultural co-creation, and city exploration, she comprehensively articulated the brand's core concept of "Beyond A Stay", aiming to craft distinctive services and experiences for new-generation consumers.

In terms of hotel spatial design, Ying'nFlo is dedicated to creating "